Having a consistent flow of potential clients (leads) is the lifeblood of a lucrative business. Whether you’re a solopreneur or a larger agency, let generating new leads be easy.
Here are 9 ways you can generate more leads:
Put links to book on your social media channels
The easier you can make it for people to book a call with you or buy from you directly, the better. Go through your social media pages and add in clear links to book a call with you.
Maximise your email signature
Are you making the most of your email signature? Adding in a link for people to book a call or watch a promotional video is a great way to make it easier for people to engage with you.
Reach out to people who enquired about your services but didn’t book at the time
Go back through your contacts list and look for people you have spoken to in the last 12 months and invite them to have a chat with you.
Keep in touch with previous clients and offer a special rebooking rate
Previous clients can and will often end up rebooking with you, either for the same service again or a different program or offer that you have in your business. If you loved working with a previous client and think they’d be a great fit again, reach out and let them know.
Announce availability to your email list
Send out an email to your subscribers and let them know you have availability for a discovery session or next steps call. If you’ve built a strong connection to your audience, an email like this could be just what some people need to step forward and book a call.
Let your current clients know that you have availability
Your current clients are a ideal referral source and may want to book additional services or offers that you currently have going on in your business. Ask them to refer you to other ideal clients, their list or even offer them the chance to rebook again on a similar or complimentary program that you have.
Reach out and make an offer
Is there a business that you would love to work with or a person that you know you can help with your work? Create a customised pitch for them and reach out, arrange a time to speak and make a bold offer.
Always have business cards on you
You never know who you’ll meet when you are out and about or even when you’re actively networking. Make sure you always have beautiful designed business cards on you. In a world where most things are now online, handing someone a gorgeous business card with your details on is a fabulous way to make an impression and get a new client.
Do more of what works
Think back to a time when you had a lot of new business coming in, a lot of people reaching out. What were you doing at that time? Success always leaves clues so keep it simple and look back at what you did and do more of what works. Let it be easy.
In MMS Academy, we cover sales strategies in depth in our group mindset calls and the home study trainings as well.
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